Senior Loyalty Acquisition & Activation Manager Jobs in Dubai

Chalhoub Group

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Senior Loyalty Acquisition & Activation Manager Jobs in Dubai

You will be responsible for the Group’s loyalty acquisition and activation strategy. Leveraging cross-group and partner assets, in addition to the loyalty portfolio, to drive growth and activation of members across all channels. Ensuring the right customers are recruited and are set-up to be correctly nurtured.

Job Responsibilities:

  • Establish loyalty as a Chalhoub group asset through continued growth and activation of the member base across all of our geographies.
  • Interface cross-group to identify areas of integration & opportunity, driving return to the programme, our brands and the wider business.
  • Enhance the customer activation performance by working closely with data and tech colleagues to maximise points of entry, minimize friction and ensure a continued focus on source identification, data integrity, data enrichment and privacy
  • Work hand-in glove with Loyalty Value Proposition team to ensure loyalty acquisition activation strategy are aligned with the customer value proposition and utilize key insights.

Job Requirements:

  • Loyalty Acquisition strategy experience within the GCC
  • Understanding of the different channels and how to expand enrolments
  • Digital experience as well as traditional media, offline channels and ability to work with different partners
  • Loyalty programme experience, understanding how this connects with lifecycle

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