Senior CRM Marketer – Fashion Brands Jobs in Dubai

Senior CRM Marketer – Fashion Brands Jobs in Dubai

Our Senior CRM Marketer is responsible for assisting in the development of the online and offline CRM strategy for key Fashion Brands. The person in this role will plan and execute CRM marketing campaigns (including email and SMS) while supervising the design and supplying content for key Brands.

Job Responsibilities:

• Help define the in-store clienteling strategies and tools used to support CRM in-store
• Support the development and delivery of in-store training of clienteling and use of CRM tools to our frontline staff
• Implement the Marketing Automation strategies for the brand
• Assist in the definition of Customer Journeys for the different clusters of customers (online and offline)
• Create content for each Brand related to customer and Brand milestones and in line with the Customer Journey
• Liaise with the graphic design team for the assets and the marketing team for alignment with Brand guidelines

Job Requirements:

• Minimum of 3 years of relevant experience within CRM and clienteling for a fashion or beauty related retail business
• Experience with CRM tools, ideally SalesForce or similar
• Understand customer journeys and lifecycle mapping online and offline
• Excellent communication skills and ability to work autonomously
• Strong customer knowledge and customer centric mentality