Procter & Gamble
Senior Brand Manager Jobs in Dubai | Procter & Gamble Careers
The Brand Management function produces the majority of the company’s General Managers as well as future CEO’s of P&G. Marketing at P&G is about growing our Brands, Business, and People. You will help us remain on the state of the art of marketing, helping us find new and exciting ways to reach consumers!
- Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers.
- Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs.
- Communicate with local market partners, stakeholders and suppliers to drive P&G business initiatives.
- Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers.
- Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
- Bachelor’s/Master’s degree in Marketing, Business Administration or any business-related field coupled with Brand Management interest/passion.
- 5-6 years of brand management, consulting or consumer journey design experience or similar
- Excellent forward-thinking, strategic and courageous leadership skills
- Strong strategic and analytical thinking