Responsible for creating and executing paid ad campaigns across META platforms (but not limited to) based on the planning the media budget provided on monthly and quarterly basis & will be spreading this budget across digital/online channels to maximize revenue and conversions. Responsible for management of digital accounts and to drive business growth by creating and delivering advertising campaigns across different platforms and markets.
Job Responsibilities:
- Work on the creation, execution, and maintenance of Meta Ads and Google Ads campaign.
- Proficiency in Keywords research and keywords competition Analysis
- Manage and report on budget planning/performance of ad campaigns.
- Work on calculating and reporting on matters related to ad ROI, CPL, and similar parameters related to the ad campaigns.
- Track and report on key performance indicators of media activity.
Job Requirements:
- Bachelor’s degree in marketing, advertising, or communications
- 3-4 years’ experience in performance marketing at an agency or app driven business
- Expert in search platforms including; Google AdWords, Paid Social, Paid Search
- Have strong knowledge of social media, online marketing, e-commerce and the digital landscape.