Marketing & Brand Manager Jobs In Dubai | Plum Jobs

Marketing & Brand Manager Jobs In Dubai | Plum Jobs

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Marketing & Brand Manager Jobs In Dubai | Plum Jobs

List Of Vacant Positions (Newly Updated)

Responsibilities:

• Define customer target segments and develop, execute and manage campaigns to drive online traffic and engagement across omni-channel platforms and print media.
• Develop metrics to measure insights into potential and existing customers to build new business opportunities.
• Enable sales managers by providing impactful marketing content and campaigns to achieve sales goals.
• Data driven performance marketing to increase website and mobile traffic, quality lead generation, enhance user journey and experience, improve conversion rates and build brand recognition and customer engagement.
• Optimize automation to improve email marketing and website conversion optimization.
• Maintain social media accounts such as Facebook, Instagram, Pinterest, Twitter, YouTube and LinkedIn.
• Direct the creation, curation and management of all published digital content.
• Develop influencer outreach programs to engage brand evangelists.
• Reporting and analysis – evaluate online campaign performance.
• Organize and participate in industry events and trade shows.
• Manage marketing and events budgets.

Requirements:

• 7+ year’s continuous high-performance employment in digital and social media marketing experience gained in the UAE with a proven record in building brand reputation, generating demand and leads and developing the right sales enablement content.
• Strong experience in developing relevant industry content; defining the customer journey and channel strategy; and testing and analyzing performance.
• Proven experience in developing, executing and managing customer base direct marketing campaigns delivered via effective marketing automation platforms.
• Paid digital media strategy and paid user acquisition – Google Ads, Facebook Ads Manager, LinkedIn InMail Marketing.
• Strong experience in A/B testing, conversion rate optimization, programmatic advertising, paid advertising, website optimization and funnel conversions.
• Proven capabilities in translating performance metrics into actionable insights.
• Proficient professional use of marketing automation tools, Sprinklr, Hootsuite, Sprout Social, Facebook Business Manager, MailChimp, Pardot, Google Data Studio, Google Search Console and Advanced Web Ranking.
• Digital performance analysis using Google Analytics, Net Insight, Adobe Omniture, WebTrends, Google Tag Manager, Yandex Metrica, Amplitude.